Identifying the Factors, Challenges and Solutions to deal with Cognitive War with a Focus on Generation Z in Iran

Authors

1 Assistant Professor, Farabi University of Science and Technology, Tehran, Iran.

2 Ph.D. in political science, lecturer at Farabi University of Science and Technology; Tehran Iran.

Abstract

Background & Purpose: Cognitive war, as a new form of contemporary battles, is focused on the perceptive field of humans and has transferred the battle to the hearts, feelings and beliefs of people instead of the rubble. Cognitive warfare is the main means of achieving the developmental goals of arrogant powers without military conflict. One of the platforms used in this war is the cyberspace and the young generation of the society (Generation Z) has always been one of their targets. The purpose of this research is to deal with the effect of the enemy's cognitive warfare on generation Z and to examine the challenges and solutions ahead.
Methodology: Based on the research data analysis, the dimensions of change of thoughts, change of belief, change of behavior and change of structure were the main elements of the research model. Also, 12 challenges of cognitive warfare in the country and 16 practical solutions to reduce its negative effects were formulated based on the opinion of experts. Also, the reliability of the research was confirmed by the method of retesting and its validity through analysis and review by informed people and pluralism (multiple perspectives) and analysis and review by the participants.
Findings: Based on the analysis of the research data, change of thoughts, change of belief, change of behavior and change of structure were the main factors of the research model. Also, 12 challenges of cognitive warfare in the country and 16 practical solutions to reduce its negative effects were formulated based on the opinion of experts.Conclusion: Controlling and how to treat generation Z by managers is one of the subtleties and important management skills that have a significant impact on improving the performance and efficiency of various units. Based on the findings of the research, it is possible to apply the calculated implementation solutions to reduce the negative effects of cognitive warfare in the Z generation.

Keywords

References

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