Factors Affecting the Commercialization of Defense Technologies with a Reactive Approach; A Case Study of a Developed Technology
Authors
1
Master of Science, Malek Ashtar University of Technology, Tehran, Iran
2
Associate Professor, Malek Ashtar University of Technology, Tehran, Iran
3
Assistant Professor, Malek Ashtar University of Technology, Tehran, Iran
Abstract
Background & Purpose: The country's defense organizations have always sought to commercialize technologies developed within their organizations. Among the different approaches to technology commercialization, the reactive approach is more compatible with the commercialization of defense technologies, because in this field, commercialization is often pursued as a secondary goal and after the fulfillment of defense missions and goals. The present study aimed to identify factors that led to the success of commercializing a defense technology at Malek Ashtar University of Technology.
Methodology: This study is applied in terms of purpose and mixed in terms of data collection method. In the first step, library studies were used to review the literature on the subject and identify factors affecting commercialization. Then, specialized interviews were conducted with experts from defense organizations to adapt and localize these factors in the field of defense technologies. Subsequently, the analytical hierarchy process was used to rank the identified factors. For this purpose, a paired comparison questionnaire was distributed among experts and the resulting data was analyzed using Excel software. In the qualitative part, the snowball sampling method was used, and in the quantitative part, the purposive sampling method was used.
Findings: The research results were presented in the form of five main factors and thirty components. The findings show that factors and components related to the market (especially the use of effective marketing and advertising methods), individual factors (especially motivation), organizational factors (especially the support and backing of leaders and senior managers), environmental factors (especially the observance of intellectual property rights) and technological factors (especially the existence of alternative and competing technologies) are, respectively, of the greatest importance in the commercialization of the studied technology.
Conclusion: The findings of this study can help improve the commercialization processes of defense technologies developed at Malek Ashtar University of Technology. Paying attention to marketing and advertising methods, as well as monitoring competing technologies, on the one hand, and creating motivational mechanisms for employees, on the other, can play an effective role in promoting the success of commercialization. Also, the support and accompaniment of senior managers and special attention to protecting the rights and intellectual property of those involved in commercialization projects are key factors in achieving the success of this process.
Methodology: This study is applied in terms of purpose and mixed in terms of data collection method. In the first step, library studies were used to review the literature on the subject and identify factors affecting commercialization. Then, specialized interviews were conducted with experts from defense organizations to adapt and localize these factors in the field of defense technologies. Subsequently, the analytical hierarchy process was used to rank the identified factors. For this purpose, a paired comparison questionnaire was distributed among experts and the resulting data was analyzed using Excel software. In the qualitative part, the snowball sampling method was used, and in the quantitative part, the purposive sampling method was used.
Findings: The research results were presented in the form of five main factors and thirty components. The findings show that factors and components related to the market (especially the use of effective marketing and advertising methods), individual factors (especially motivation), organizational factors (especially the support and backing of leaders and senior managers), environmental factors (especially the observance of intellectual property rights) and technological factors (especially the existence of alternative and competing technologies) are, respectively, of the greatest importance in the commercialization of the studied technology.
Conclusion: The findings of this study can help improve the commercialization processes of defense technologies developed at Malek Ashtar University of Technology. Paying attention to marketing and advertising methods, as well as monitoring competing technologies, on the one hand, and creating motivational mechanisms for employees, on the other, can play an effective role in promoting the success of commercialization. Also, the support and accompaniment of senior managers and special attention to protecting the rights and intellectual property of those involved in commercialization projects are key factors in achieving the success of this process.
Keywords
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